Luke Watson | Entertainment + Innovation
  • Entertainment + Innovation

PROJECT PORTFOLIO

2010: Developed Jennifer Lopez Fashion & Lifestyle brand for Kohl's; largest celebrity fashion deal in history with $3.5B guarantee. http://www.kohls.com/jenniferlopez
2017: Created Partnership between Al Roker Entertainment and Giphy resulting in 100M+ earned impressions for Al Roker and TLC TV series Girl Starter. http://www.giphy.com/alroker
2013: Built Shop Your Way Brands division & satellite office for Sears/Kmart's Nicki Minaj and Adam Levine brands; marketing, media, content, and social media consulting.
2012: Oversaw product integration with American Idol for a partnership between the show's stakeholders and Kohl's.
2010: Launched Andrew Charles lifestyle brand for Macy's with Steven Tyler. Oversaw all marketing. PR, advertising, and media; photo shoots, fashion shows, concerts & events, in-store visuals, original content.
2007-2009: Led special projects for Tommy Hilfiger including the Hilfiger Sessions global concert series, celebrity ambassadorships, event sponsorships; advised Tommy TV streaming video portal.
2017+: Produced and hosted entertainment news and review show in partnership with Celebrity Page TV. http://www.celebritypage.com
2016: Developed and produced weekly news & politics show for Facebook Live and Periscope with high-profile guests; used as subject of study on audience acquisition for Facebook. http://rokermedia.com/bold
2016-2017: Produced videos for TAG Heuer including New York Fashion Week fashion show and Bella Hadid ambassador reveal.
2017: Led Marketing & Communications for Archaio; enterprise software for sports & entertainment venues, retail, hospitality, and commercial properties. http://www.archaio.com
2010-2011: Project Managed a 6-month Pop Up store in the former CBGB's Gallery location -- 313 Bowery.
2013: Licensed, developed, and launched Shape women's active wear brand in partnership with Shape Magazine. http://www.shapeactive.com
2017: Produced and hosted weekly Tech & Media news show for Facebook Live with celebrity and executive interviews. http://www.rokermedia.com
2016: Developed live cooking show ChefShock for Twitch with Food Network star Justin Warner; oversaw data-optimization, analytics, paid media, and growth strategy. http://www.rokermedia.com/chefshock
2013+: Founded Essential TV; crowdsourced episode guide, social media community of 1M+, original video series, and podcasts. http://www.essential.tv
The above video includes many, exciting projects that I led from 2008 to 2012.

Q: Why is the video limited to 2008 - 2012 [and heavy on the tail end]? 
A: That is when I was in charge of content development, ensuring that everything was recorded.


Q: What is INSERT CELEBRITY NAME like in real life?
A: Pretty much how you'd expect INSERT CELEBRITY NAME to be.


Q: If a tree falls in the woods, and nobody streams it, does it make a sound?
A: Email me to find out.
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  • Entertainment + Innovation