YOU HAVE MOMENTUM.
LET’S GIVE IT MEANING.
I help ambitious leaders turn momentum into direction.
I save people from months of bullshit.
I help leaders accelerate decisions, reduce friction, and avoid unforced errors when the stakes are real and lost time means more than a loss of money
Let’s face it. Bullshit is the real burn-rate..
Let’s Call-out Bullshit by Name.
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You all keep saying you agree — but you don’t.
Everyone nods, nobody’s committed, and the disagreement just gets buried instead of resolved.
That doesn’t go away. It explodes later, when it’s more expensive and more public.
I surface it early and force the real conversation.
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“You’re talking a lot, but you’re not saying anything.” - The Talking Heads
You’re having conversations instead of making decisions.
Same people. Same points. Same unresolved tension. It feels productive because it’s busy — but nothing actually changes.
I help collapse weeks of discussion into an actual call. Not a “call” as-in on Zoom, but a “call” as-in a decision.
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You’re deep into a plan that no longer makes sense — even if it used to.
Too much time, money, or ego has already been spent to admit it — so you keep going. Not because it’s right, but because stopping feels worse.
I’m not afraid to tell you when it’s time to pivot.
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You have too many good ideas and not enough conviction.
Every path has upside. Every path has risk. So instead of choosing, you keep researching, debating, and delaying.
I help you pick the path that actually takes you where you need to go — and we’ll never speak of the others again.
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What you’re building made sense at the beginning.
Your team isn’t on the same page. They might not even be in the same book. So, the story is muddy — internally and externally. The problem? Different people are optimizing for different outcomes, and no one’s saying it out loud.
I help re-anchor the narrative so the work points in one direction again.
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Everyone senses the problem, but no one wants to be the person who names it.
So you keep circling — adjusting language, managing perception, delaying the call — hoping it resolves itself.
It won’t.
I step in when it’s time to stop protecting optics and embrace reality.
Do you recognize your situation in at least two of the above?
If so — we should talk.
ABOUT ME
I work with ambitious leaders when they’re moving fast, but not exactly in the right direction.
I help bring focus, coherence, and conviction to organizations, projects, and brands that are smart, capable — and stuck in frustrating ways that waste time and energy.
Over nearly two decades, I’ve worked across culture, technology, and storytelling, helping founders, executives, artists, and institutions turn ideas into real-world outcomes — new lines of business, immersive experiences, scalable brands, original content, and public-facing initiatives where getting it wrong is expensive.
My value isn’t execution for its own sake. It’s judgment.
I step in to identify what’s right and what’s actually wrong, surface the real decision, and save people months of bullshit before it hardens into bad momentum, optics, or sunk cost.
I’m most useful upstream — where direction precedes polish, and when you need an honest, experienced, unvarnished perspective.
I’m here to help make the right call, not the easy one.
I’VE WORKED WITH
PROJECTS,
PARTNERS,
PLATFORMS,
& People
AREAS OF EXPERTISE
Fashion & Lifestyle Branding
I spent a decade working in fashion and lifestyle — including celebrity-led brands — where perception, taste, and ego are inseparable from the business, and mistakes are expensive.
The work taught me to think in constraints, not hype. With celebrity brands especially, success lives at the intersection of three things: A. the personality and their audience, B. the product itself — design, quality, price — and C. the retail reality it has to survive in. When those circles overlap, brands scale to fill the space. When they don’t, no amount of marketing dollars fixes it.
That framework helped guide launches, partnerships, and brand decisions that actually held up in the market — and also helped to avoid costly misfires. It trained me to spot misalignment early, call out when vanity is driving decisions, and say the hard thing before perception gets confused for demand.
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Live Events & Experiential Strategy
Early in my career, I managed musicians, which became a springboard into producing live experiences at real scale — concerts, tours, festivals, fashion shows, pop-ups, and brand activations for audiences ranging from hundreds to thousands, often involving sponsors, VIPs, and celebrity talent.
I learned that live events only work when emotion, economics, and execution align — when sponsors look good, talent is handled well, audiences feel taken care of, and the experience creates real return through revenue, brand affinity, or momentum. When it’s sloppy, the downside is immediate and public.
This trained me to flag when ideas drift from value to vibes — when ambition outpaces budget, technology becomes sleight-of-hand instead of magic, and someone has to ask: What’s the point?
The best rooms are the ones everyone wants to be in — and everyone gets something out of.
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Content & Storytelling
Storytelling has always been my most reliable talent — especially visual storytelling. I’ve learned that the person who controls the narrative often dictates the outcome, and that clarity beats persuasion.
I use story as an alignment tool. By framing ideas visually and narratively — through decks, videos, graphics, scripts, and presentations — I make complex concepts legible, compelling, and easy to say yes to. When leaders can see the story, they immediately understand the strategy, the risk, and the upside — and where they fit into it.
This background spans scripted and unscripted film, television, documentary, branded content, episodic, live, podcast, social-optimized formats, and strategic communications — but the throughline is the same. I use narrative to strip out ambiguity, define the hero, and make the direction clear, so teams stop debating what something is and start deciding how to do it.
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Innovation & Platform Strategy
I’ve always worked at the edge of new platforms, formats, and technologies — not to chase novelty, but to understand which shifts actually matter and which ones don’t.
I help leaders navigate innovation with judgment, not hype. That means recognizing when a technology is early but inevitable, when timing creates asymmetric advantage, and when something flashy is unlikely to go anywhere. Being early only helps if you’re early in the right way.
This perspective comes from combining technical fluency with cultural intuition — understanding how platforms behave, audiences adapt, and incentives shape what succeeds. It’s how I help clients position themselves for change without overcommitting, overbuilding, or betting on the wrong future.
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WELCOME TO MY EXPERIENCE THEATER
