LUKE @ WATSON WAY

From Hands-on Project Management to High-Level Consulting

Every project I take on blends imagination with operational precision, whether launching new brands or reimagining how we experience art, fashion, culture, and technology.

LET'S GET STARTED

"What would you say you do here?"

I help brands, founders, artists, and organizations bridge creativity and strategy — from concept through execution.

Branding & Launches

Building & reviving brands through strategy, storytelling, and next-generation technologies.

Video: Andrew Charles brand relaunch (2025)
Role: Brand creative, director, producer
Learn more about Andrew Charles

Content & Partnerships

Producing creative content, events & experiences, and collaborations that demand attention.​

Video: 'Venice to Venice' documentary (2025)
Role: Producer, content lead (Bright Moments)
Learn more about Bright Moments

Originals & Creative

Developing original IP, stories, and worlds across animation, scripted, and documentary projects.

Video: 'Big in Shamokin' series (2024)
Role: Creator, writer, producer
Learn more about Big in Shamokin

Who I've Worked With

What is Luke Watson?

The platypus is a strange beast. It has hair like a mammal, but it lays eggs like a reptile. And what's with the duck bill? It doesn't fit neatly into any category — and I totally relate.
My work has never lived in one lane. I’ve built fashion brands, produced films, developed original IP, organized global communities, and launched tech-driven platforms. I speak fluent marketing, media, and mayhem — which makes me useful when things get complicated, cross-functional, or enters uncharted territory.

TL;DR

I help brands, creators, and companies connect creativity to results — whether that means launching a product, producing a story, or figuring out what the hell to do next. I make sure that you never have to learn things the hard way.

PROFESSIONAL HIGHLIGHTS

Fashion & Celebrity Brands

• Developed & launched fashion & lifestyle brands with Jennifer Lopez, Adam Levine, Nicki Minaj, American Idol, +
• Executed Special Projects for Tommy Hilfiger, including concerts, gift lounges, celebrity ambassadorships, and digital/content initiatives
• Licensed SHAPE from the magazine's publishers and developed a women's active wear brand for DTC and wholesale

Film, TV, and Digital Media

• Developed and produced original IP for animation, including TV and feature length scripts, short films, and TV pilots; pitched to major networks and studios
• Led Al Roker's Roker Labs to produce live stream content for Facebook and Twitch, and digital extensions of TV shows
• Produced podcasts and video/YouTube series across news, politics, finance, cooking, pop-culture, and fandom

Art + Technology

• Oversaw storytelling, marketing content, and event documentation for Bright Moments international community; produced feature length documentary
• Drove partnerships and collabs with Ledger, Coinbase, and Samsung to merge digital art and commerce
• Produced immersive art experiences in LA, NYC, Berlin, London, Mexico City, Tokyo, Buenos Aires, Paris, and Venice

LUKE WATSON'S CAREER REWIND

Below are some excerpts from my career to illustrate the breadth of my production, project management, strategy, and creative experience. 

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