YOU HAVE MOMENTUM.
LET’S GIVE IT MEANING.
I help ambitious leaders turn momentum into direction.
Trusted by ambitious leaders to strengthen projects… before small problems turn into expensive ones.
SAVING YOU from months of AVOIDABLE bullshit.
Because, let’s face it: bullshit is a burn-rate.
If this feels familiar, I can help.
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You all keep saying you agree — but you don’t.
Everyone nods, nobody’s committed, and the disagreement just gets buried instead of resolved.
That doesn’t go away. It explodes later, when it’s more expensive and more public.
I surface it early and force the real conversation.
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“You’re talking a lot, but you’re not saying anything.” - The Talking Heads
You’re having conversations instead of making decisions.
Same people. Same points. Same unresolved tension. It feels productive because it’s busy — but nothing actually changes.
I help collapse weeks of discussion into an actual call. Not a “call” as-in on Zoom, but a “call” as-in a decision.
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You’re deep into a plan that no longer makes sense — even if it used to.
Too much time, money, or ego has already been spent to admit it — so you keep going. Not because it’s right, but because stopping feels worse.
I’m not afraid to tell you when it’s time to pivot.
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You have too many good ideas and not enough conviction.
Every path has upside. Every path has risk. So instead of choosing, you keep researching, debating, and delaying.
I help you pick the path that actually takes you where you need to go — and we’ll never speak of the others again.
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What you’re building made sense at the beginning.
Your team isn’t on the same page. They might not even be in the same book. So, the story is muddy — internally and externally. The problem? Different people are optimizing for different outcomes, and no one’s saying it out loud.
I help re-anchor the narrative so the work points in one direction again.
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Everyone senses the problem, but no one wants to be the person who names it.
So you keep circling — adjusting language, managing perception, delaying the call — hoping it resolves itself.
It won’t.
I step in when it’s time to stop protecting optics and embrace reality.
These patterns show up in fast-moving organizations more often than anyone wants to admit. Left unchecked, they quietly waste time, money, and momentum. But it’s okay. We can fix it.
ABOUT ME
I work with founders, executives, and principals who are responsible for making real decisions — when momentum is tangible, stakes are high, and the next move truly matters.
What I bring isn’t execution for hire or abstract advice. It’s a deep well of hard-earned, cross-disciplinary knowledge — built over nearly two decades working across fashion, retail, live experiences, celebrity, entertainment, digital media, and emerging platforms — and the ability to apply it clearly while things are in motion.
I’ve helped turn ideas into businesses, experiences, and public-facing initiatives where timing meant hitting a bullseye, perception became reality, and getting it wrong could get expensive fast. I’ve navigated rooms where ego distorts reality, alignment is performative, and decisions are made on instinct without context.
I’m most useful at inflection points — when there’s still time to shape an outcome. I step in to assess what’s actually happening, connect patterns that aren’t obvious from inside a single lane, surface the best options, and help leaders make executive decisions with confidence grounded in experience, not guesswork.
If you’re moving fast and want your momentum to lead somewhere intentional, that’s where I come in.
PROJECTS,
PARTNERS,
PLATFORMS,
& People
I’VE WORKED WITH
AREAS OF EXPERTISE
Fashion & Lifestyle Branding
I spent a decade working in fashion and lifestyle — including celebrity-led brands — where perception, taste, and ego are inseparable from the business, and mistakes are expensive.
The work taught me to think in constraints, not hype. With celebrity brands especially, success lives at the intersection of three things: A. the personality and their audience, B. the product itself — design, quality, price — and C. the retail reality it has to survive in. When those circles overlap, brands scale to fill the space. When they don’t, no amount of marketing dollars fixes it.
That framework helped guide launches, partnerships, and brand decisions that actually held up in the market — and also helped to avoid costly misfires. It trained me to spot misalignment early, call out when vanity is driving decisions, and say the hard thing before perception gets confused for demand.
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Live Events & Experiential Strategy
Early in my career, I managed musicians, which became a springboard into producing live experiences at real scale — concerts, tours, festivals, fashion shows, pop-ups, and brand activations for audiences ranging from hundreds to thousands, often involving sponsors, VIPs, and celebrity talent.
I learned that live events only work when emotion, economics, and execution align — when sponsors look good, talent is handled well, audiences feel taken care of, and the experience creates real return through revenue, brand affinity, or momentum. When it’s sloppy, the downside is immediate and public.
This trained me to flag when ideas drift from value to vibes — when ambition outpaces budget, technology becomes sleight-of-hand instead of magic, and someone has to ask: What’s the point?
The best rooms are the ones everyone wants to be in — and everyone gets something out of.
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Content & Storytelling
Storytelling has always been my most reliable talent — especially visual storytelling. I’ve learned that the person who controls the narrative often dictates the outcome, and that clarity beats persuasion.
I use story as an alignment tool. By framing ideas visually and narratively — through decks, videos, graphics, scripts, and presentations — I make complex concepts legible, compelling, and easy to say yes to. When leaders can see the story, they immediately understand the strategy, the risk, and the upside — and where they fit into it.
This background spans scripted and unscripted film, television, documentary, branded content, episodic, live, podcast, social-optimized formats, and strategic communications — but the throughline is the same. I use narrative to strip out ambiguity, define the hero, and make the direction clear, so teams stop debating what something is and start deciding how to do it.
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Innovation & Platform Strategy
I’ve always worked at the edge of new platforms, formats, and technologies — not to chase novelty, but to understand which shifts actually matter and which ones don’t.
I help leaders navigate innovation with judgment, not hype. That means recognizing when a technology is early but inevitable, when timing creates asymmetric advantage, and when something flashy is unlikely to go anywhere. Being early only helps if you’re early in the right way.
This perspective comes from combining technical fluency with cultural intuition — understanding how platforms behave, audiences adapt, and incentives shape what succeeds. It’s how I help clients position themselves for change without overcommitting, overbuilding, or betting on the wrong future.
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WELCOME TO MY EXPERIENCE THEATER
