Luke Watson - Content & Media Innovation

Meet Luke Watson
A media and marketing maestro with a talent for technology,
a closet full of content, and an affinity for alliteration.

Who I've Worked With

Notable Achievements

Development of Jennifer Lopez's Lifestyle Brand
The largest celebrity fashion deal in history; $3.5B guarantee

Global Rollout of Bright Moments Digital Art Experiences
10-city, 4-continent immersive art+technology brand with events, partnerships, and content; USA, EU, UK, Japan, Argentina

Established Al Roker as a Leader in Live Streaming Media
Led Al Roker Entertainment digital content & live video division; produced for Facebook, Twitch, Twitter, OTT streaming, and TV

Co-Founded Shape Active Wear Brand
Licensed, developed, and launched women's active wear brand in partnership with Shape Magazine's publishers

Industry Experience

TV & Film, Music, Fashion & Lifestyle, Streaming Video, Event Production, Celebrity & Influencer, Social Media, Technology, Digital Art, Immersive Experiences

Strengths

Entertainment Tech, Next-Gen Media, Marketing, AI, Digital Strategy, PR, Branding, Web3, Brand Extensions, Live Video, Content Production, Data & Analytics, Business Innovation, Project Management, Launch Strategy, Event Production, Business Development, Talent Management, Sponsorships & Partnerships, Project Management, Global Business, Writing, Visual Storytelling, Start-up Administration

'Venice to Venice' Documentary

I met the founder of Bright Moments the day he signed the lease for his first gallery in Venice Beach, California. It soon became the world’s first in-real-life NFT art gallery—just before “NFT” became a global buzzword. I began producing what would become this documentary, following the meteoric rise and sudden crash of the movement as Bright Moments traveled around the world, aiming to cement digital art’s place in the pantheon of artistic tradition amidst global turmoil, crashing crypto, and the term "NFT" becoming a pejorative.

I write, I produce, and I have a number of original projects at various stages of development including scripted, unscripted, and animation. To preview some of these projects, including scripts and pitch decks, please visit my Coverfly profile.