Meet Luke Watson
A media and marketing maestro with a talent for technology and an affinity for alliteration.

Who I've Worked With

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Notable Achievements

Development of Jennifer Lopez's Lifestyle Brand
The largest celebrity fashion deal in history; $3.5B guarantee

Established Al Roker's Roker Media as a Live Stream Leader Led 'Roker Labs' division of Al Roker Entertainment, expanding into streaming video, social media, OTT, next-gen content, influencer partnerships, data & analytics, and thought leadership

Co-Founded Shape Active Wear Brand
Licensed, developed, and launched women's active wear brand in partnership with Shape Magazine's publishers

Vertical Divider

Industry Experience

NFTs, Streaming Video, Media & Ad Tech, Events, Celebrity & Influencer, Social, TV & Film, Music, Fashion & Lifestyle

Strengths

Next-Gen Media, web3, Digital Strategy, Marketing, PR, Branding, Business Innovation, Content Production, Brand Extensions, Data & Analytics, Business Development, Event Production, Content Production, Launch Strategy, Strategic Partnerships, Project Management, Visual Communications

Celebrity Brands and Product Launches

2010: Developed Jennifer Lopez Fashion & Lifestyle brand for Kohl's; largest celebrity fashion deal in history with $3.5B guarantee. http://www.kohls.com/jenniferlopez

2010: Launched Andrew Charles lifestyle brand for Macy's with Steven Tyler. Oversaw all marketing. PR, advertising, and media; photo shoots, fashion shows, concerts & events, in-store visuals, original content.

2013: Built Shop Your Way Brands division & satellite office for Sears/Kmart's Nicki Minaj and Adam Levine brands; marketing, media, content, and social media consulting.

Media & Entertainment Meets Fashion & Lifestyle

2013: Licensed, developed, and launched Shape women's active wear brand in partnership with Shape Magazine. http://www.shapeactive.com

2012: Oversaw product integration with American Idol for a partnership between the show's stakeholders and Kohl's.

2007-2009: Led special projects for Tommy Hilfiger including the Hilfiger Sessions global concert series, celebrity ambassadorships, event sponsorships; advised Tommy TV streaming video portal.

Content Development, Production, & Creative

2016: Developed live cooking show ChefShock for Twitch with Food Network star Justin Warner; oversaw data-optimization, analytics, paid media, and growth strategy. http://www.rokermedia.com/chefshock

2016: Developed and produced weekly news & politics show for Facebook Live and Periscope with high-profile guests; used as subject of study on audience acquisition for Facebook. http://rokermedia.com/bold

2017+: Produced and hosted entertainment news and review show in partnership with Celebrity Page TV. http://www.celebritypage.com

Consumer Engagement, Expression, and Experiences

2010-2011: Project Managed a 6-month Pop Up store in the former CBGB's Gallery location -- 313 Bowery.

2017: Created Partnership between Al Roker Entertainment and Giphy resulting in 300M+ earned impressions for Al Roker and TLC TV series Girl Starter. http://www.giphy.com/alroker

2016-2017: Produced videos for TAG Heuer including New York Fashion Week fashion show and Bella Hadid ambassador reveal.

 Thought Leadership, Community Building, Communications

2017: Produced and hosted weekly Tech & Media news show for Facebook Live with celebrity and executive interviews. http://www.rokermedia.com

2013+: Founded Essential TV; crowdsourced episode guide, social media community of 1M+, original video series, and podcasts. http://www.essential.tv

2017: Led Marketing & Communications for Archaio; enterprise software for sports & entertainment venues, retail, hospitality, and commercial properties.

GIVE ME A SHOUT

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