Luke Watson | Entertainment + Innovation
  • Entertainment + Innovation

A Needle in the World's Biggest Haystack

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Meet Luke Watson
A media and marketing maestro with a talent for technology,
​a closet full of content, and an affinity for alliteration.
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Who I've Worked With

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Notable Achievements

Development of Jennifer Lopez's Lifestyle Brand
The largest celebrity fashion deal in history; $3.5B guarantee
Global Rollout of Bright Moments Digital Art Experiences
10-city, 4-continent immersive art+technology brand with events, partnerships, and content; USA, EU, UK, Japan, Argentina
Established Al Roker as a Leader in Live Streaming Media
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Led Al Roker Entertainment digital content & live video division; produced for Facebook, Twitch, Twitter, OTT streaming, and TV
Co-Founded Shape Active Wear Brand
Licensed, developed, and launched women's active wear brand in partnership with Shape Magazine's publishers

Industry Experience

TV & Film, Music, Fashion & Lifestyle, Streaming Video, Event Production, Celebrity & Influencer, Social Media, Technology, Digital Art, Immersive Experiences

Strengths

Entertainment Tech, Next-Gen Media, Marketing, AI, Digital Strategy, PR, Branding, Web3, Brand Extensions, Live Video, Content Production, Data & Analytics, Business Innovation, Project Management, Launch Strategy, Event Production, Business Development, Talent Management, Sponsorships & Partnerships, Project Management, Global Business, Writing, Visual Storytelling, Start-up Administration

  'Venice to Venice' Documentary

I met the founder of Bright Moments the day he signed the lease for his first gallery in Venice Beach, California. It soon became the world’s first in-real-life NFT art gallery—just before “NFT” became a global buzzword. I began producing what would become this documentary, following the meteoric rise and sudden crash of the movement as Bright Moments traveled around the world, aiming to cement digital art’s place in the pantheon of artistic tradition amidst global turmoil, crashing crypto, and the term "NFT" becoming a pejorative.

I write, I produce, and I have a number of original projects at various stages of development including scripted, unscripted, and animation. To preview some of these projects, including scripts and pitch decks, please visit my Coverfly profile.

Celebrity Brands and Product Launches

2010: Developed Jennifer Lopez Fashion & Lifestyle brand for Kohl's; largest celebrity fashion deal in history with $3.5B guarantee. http://www.kohls.com/jenniferlopez
2010: Launched Andrew Charles lifestyle brand for Macy's with Steven Tyler. Oversaw all marketing. PR, advertising, and media; photo shoots, fashion shows, concerts & events, in-store visuals, original content.
2013: Built Shop Your Way Brands division & satellite office for Sears/Kmart's Nicki Minaj and Adam Levine brands; marketing, media, content, and social media consulting.

Media & Entertainment Meets Fashion & Lifestyle

2013: Licensed, developed, and launched Shape women's active wear brand in partnership with Shape Magazine. http://www.shapeactive.com
2012: Oversaw product integration with American Idol for a partnership between the show's stakeholders and Kohl's.
2007-2009: Led special projects for Tommy Hilfiger including the Hilfiger Sessions global concert series, celebrity ambassadorships, event sponsorships; advised Tommy TV streaming video portal.

Content Development, Production, & Creative

2016: Developed live cooking show ChefShock for Twitch with Food Network star Justin Warner; oversaw data-optimization, analytics, paid media, and growth strategy. http://www.rokermedia.com/chefshock
2016: Developed and produced weekly news & politics show for Facebook Live and Periscope with high-profile guests; used as subject of study on audience acquisition for Facebook. http://rokermedia.com/bold
2017+: Produced and hosted entertainment news and review show in partnership with Celebrity Page TV. http://www.celebritypage.com

Consumer Engagement, Expression, and Experiences

2010-2011: Project Managed a 6-month Pop Up store in the former CBGB's Gallery location -- 313 Bowery.
2017: Created Partnership between Al Roker Entertainment and Giphy resulting in 300M+ earned impressions for Al Roker and TLC TV series Girl Starter. http://www.giphy.com/alroker
2016-2017: Produced videos for TAG Heuer including New York Fashion Week fashion show and Bella Hadid ambassador reveal.

 Thought Leadership, Community Building, Communications

2017: Produced and hosted weekly Tech & Media news show for Facebook Live with celebrity and executive interviews. http://www.rokermedia.com
2013+: Founded Essential TV; crowdsourced episode guide, social media community of 1M+, original video series, and podcasts. http://www.essential.tv
2017: Led Marketing & Communications for Archaio; enterprise software for sports & entertainment venues, retail, hospitality, and commercial properties.

GIVE ME A SHOUT

For all inquiries or further information:
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Quora  |  Coverfly
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  • Entertainment + Innovation