Meet Luke Watson
strategy at the nexus of media + marketing + innovation
I've never believed in digital marketers. There are just marketers. Period. "Digital" is just one arrow in a marketer's quiver; it was always a pet peeve that Corporate America insisted on creating a "digital" silo where there should be none. Fast-forward 15 years and it feels like the world is finally starting to understand this ... among other observations.
But let's talk about "marketing" itself. This is the title, or department, or budget that I've most often been associated with. Why? Because effective marketers have a full understanding of what makes a business special; from the products, to the consumers, to the in-house talent connecting those dots. Great marketers have X-ray vision that can see through the barriers between departments, plus they can track company-wide KPIs and correlate results to actions. A great marketer should think like a CEO, and a great CEO should know what to look for in a marketer.
Am I a marketer? Sure. But if that's what you see me as, then you're missing the big picture -- and maybe a big opportunity.
Development of Jennifer Lopez's Lifestyle Brand
The largest celebrity fashion deal in history; $3.5B guarantee
Established Al Roker's Roker Media as a Live Stream Leader Led 'Roker Labs' division of Al Roker Entertainment, expanding into streaming video, social media, OTT, next-gen content, influencer partnerships, data & analytics, and thought leadership
Co-Founded Shape Active Wear Brand
Licensed, developed, and launched women's active wear brand in partnership with Shape Magazine's publishers
Streaming Video, Media & Ad Tech, SaaS, Celebrity & Influencer, Social, Entertainment, Music, Fashion & Lifestyle
Next-Gen Media, Digital Strategy, Marketing, PR, Branding, Business Innovation, Content Production, Brand Extensions, Data & Analytics, Business Development, Event Production, Content Production, Launch Strategy, Strategic Partnerships, Project Management, Visual Communications