Luke Watson | NYC-based Media, Marketing, and Technology Expert
  • Watson Way = Strategy & Innovation

Luke Watson: Marketing, Media, and Brand Development

Who, Me?
A decade of experience building brands, scaling businesses, and innovating industries at the intersection of technology, entertainment, and consumer activation
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Industries
Entertainment, Media, Social Media, Digital Publishing, Technology, SaaS, Celebrity & Influencer, Fashion & Lifestyle

Expertise
Marketing, PR, Brand Development, Digital Strategy, Community Growth, Thought Leadership, Data & Analytics, Content Development, Content Distribution, Video Production, Graphic Design 

Key Achievements

  • Developed and launched Jennifer Lopez fashion & lifestyle brand for Kohl’s; largest celebrity fashion deal in history
  • Developed, launched, and marketed Macy’s exclusive fashion brands for Steven Tyler, The Rolling Stones, and Bravado
  • Produced concert series, oversaw sponsorships (Grammys, SXSW), and collaborated with celebrities for Tommy Hilfiger
  • Established new division for Sears/Kmart; satellite office, Nicki Minaj & Adam Levine brands, design teams, marketing
  • Produced TV-like live streamed content; for Facebook, Twitch, Reelz Network, TAG Heuer, TBWA, LittleThings, AdAge
  • Established Roker Media/Labs as industry-leader in Live Content/Social Broadcasting; Facebook Live, Twitch, YouNow
  • Created partnership with Giphy resulting in 590M+ impressions for Al Roker, TLC TV series Girl Starter, and influencers
  • Conducted research, published studies, and spoke at industry events on social content distribution & audience growth
  • Developed marketing & sales materials contributing to significant influx of business for Archaio’s enterprise software
  • Founded Essential TV community and content hub; grew to 1M+ social followers, produced podcasts and video series
  • Founded and launched Shape active wear brand in licensing and marketing partnership with Shape Magazine
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Highlights

Al Roker #GIFaDayinMay with GIPHY
ChefShock Live Cooking Show on Twitch
Jennifer Lopez for Kohl's
Nicki Minaj for Kmart & Shop Your Way
Steven Tyler Fashion Show
Andrew Charles / Steven Tyler Launch Event
Steven Tyler Photo Shoot 
Andrew Charles Press + Promo Tour

Education

Susquehanna University - Selinsgrove, PA   |   2001 - 2005 
B.A. Film, Television, & Digital Media, self-designed curriculum. Minor Studio Arts – Graphic Design. 
Significant coursework in business, marketing, information systems, broadcasting, and graphic design


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  • Watson Way = Strategy & Innovation