Luke Watson: Marketing, Media, and Brand Development
Who, Me?
A decade of experience building brands, scaling businesses, and innovating industries at the intersection of technology, entertainment, and consumer activation
Industries
Entertainment, Media, Social Media, Digital Publishing, Technology, SaaS, Celebrity & Influencer, Fashion & Lifestyle
Expertise
Marketing, PR, Brand Development, Digital Strategy, Community Growth, Thought Leadership, Data & Analytics, Content Development, Content Distribution, Video Production, Graphic Design
A decade of experience building brands, scaling businesses, and innovating industries at the intersection of technology, entertainment, and consumer activation
Industries
Entertainment, Media, Social Media, Digital Publishing, Technology, SaaS, Celebrity & Influencer, Fashion & Lifestyle
Expertise
Marketing, PR, Brand Development, Digital Strategy, Community Growth, Thought Leadership, Data & Analytics, Content Development, Content Distribution, Video Production, Graphic Design
Key Achievements
- Developed and launched Jennifer Lopez fashion & lifestyle brand for Kohl’s; largest celebrity fashion deal in history
- Developed, launched, and marketed Macy’s exclusive fashion brands for Steven Tyler, The Rolling Stones, and Bravado
- Produced concert series, oversaw sponsorships (Grammys, SXSW), and collaborated with celebrities for Tommy Hilfiger
- Established new division for Sears/Kmart; satellite office, Nicki Minaj & Adam Levine brands, design teams, marketing
- Produced TV-like live streamed content; for Facebook, Twitch, Reelz Network, TAG Heuer, TBWA, LittleThings, AdAge
- Established Roker Media/Labs as industry-leader in Live Content/Social Broadcasting; Facebook Live, Twitch, YouNow
- Created partnership with Giphy resulting in 590M+ impressions for Al Roker, TLC TV series Girl Starter, and influencers
- Conducted research, published studies, and spoke at industry events on social content distribution & audience growth
- Developed marketing & sales materials contributing to significant influx of business for Archaio’s enterprise software
- Founded Essential TV community and content hub; grew to 1M+ social followers, produced podcasts and video series
- Founded and launched Shape active wear brand in licensing and marketing partnership with Shape Magazine
Highlights
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Nicki Minaj for Kmart & Shop Your Way
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Steven Tyler Fashion Show
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Andrew Charles / Steven Tyler Launch Event
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Steven Tyler Photo Shoot
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Andrew Charles Press + Promo Tour
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Education
Susquehanna University - Selinsgrove, PA | 2001 - 2005
B.A. Film, Television, & Digital Media, self-designed curriculum. Minor Studio Arts – Graphic Design.
Significant coursework in business, marketing, information systems, broadcasting, and graphic design
B.A. Film, Television, & Digital Media, self-designed curriculum. Minor Studio Arts – Graphic Design.
Significant coursework in business, marketing, information systems, broadcasting, and graphic design